just say no

Evaluation Shows Poor Results of Federal "Above the Influence" Antidrug Media Campaign

"The community treatment parameter estimate was significant (?=?0.51, p=0.026), indicating that community-level treatment lowered the propensity to use marijuana at the last measurement occasion over and above the effect of the 'Above the Influence' campaign. There was no evidence that school-level treatment affected the marijuana use at the last measurement occasion. Neither the community-level nor the school-level treatment for the 'Be Under Your Own Influence' campaign provided evidence of an effect on the linear rate-of-change for marijuana use.

Evaluation Shows Poor Results of ONDCP 'Above The Influence' Antidrug Media Campaign

"The extent of exposure to the ONDCP 'Above the Influence' campaign (RQ1) was assessed by cross-tabulating the measures of self-reported exposure to this campaign with each of the four treatment/control cells at the fourth wave of data collection, the point by which such exposure would have taken place for all study participants. Of youth in the control community/control school cell, 73% said they definitely had seen the ONDCP 'Above the Influence' campaign. The self-reported exposure to the ONDCP campaign was similar in the three treatment cells (68–79%).

Multiyear Study Finds Disappointing Results for Federal Antidrug Media Campaign

"A well-designed and executed multiyear study of the impact of the ONDCP [Office of National Drug Control Policy] anti-drug media campaign on teen initiation of drug use, or cessation of drug use, shows disappointing results for the campaign. The study provides no evidence that the campaign had a positive effect in relation to teen drug use, and shows some indications of a negative impact."